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Book Famous Workshop
Intro: Define Your Why
The First Question
Being a Bestseller
The "3-Rs"
Create Actionable Goals
Measure Your Goals
Book Famous vs. World Famous
Intro: Gather the Fundamentals
Gather & Organize
Social Media
Websites
Book Overview
Endorsements
Talking to Your Publisher
Spread the Word
Intro: Create Your Plan
Introduction to Marketing Channels
Top 9 Marketing Channels
Prioritization Matrix
Timeline
Content
Introduction
Digital: Getting Started
Digital: Content Freebies
Digital: Shareable Content
Printed: Content Ideas
Video: Getting Started
Video: Recorded
Video: Live
Email
Introduction
Emailing Friends vs. An Email Newsletter
Who Should You Email
How to Email Hundreds of People (At Once)
What to Say in Your Emails
When to Send Your Emails
Email Vault
Bonus: How to Welcome People to Your Email List
Press
Introduction
Expectations
Mindsets
Types of Press
Types of Coverage
Research
Organizing
Pitch vs. Press Release
How to Pitch
Follow Up
Things to Remember
Press Campaign Timeline
Community
Big Mouth List: Intro
Big Mouth List: Collect Your Contacts
Big Mouth List: Organize Your Contacts
Big Mouth List: Activate Your Contacts
Your Launch Team: Ambassadors
Your Launch Team: Influencers
Book Events
Introduction
Book Launch Party
Book Tour
Speaking Opportunities
Introduction
How to Come Up with Killer Speaking Topics
Creating a Professional Speaking Presence
The Insider’s Guide to Finding Speaking Opportunities That Will Say Yes!
Figuring Out Your Price
Speaking “For Free”
Get People in the Audience!
Make it Work
Social Media
Introduction
FAQs
No Social? No Problem!
I'm Newly Social
I'm A Socialite
Partnerships & Sponsorships
Introduction
What a sponsorship looks like
What to get sponsored
What a partnership looks like
How to find partners and sponsors
How to pitch partners and sponsors
Bulk Sales
Introduction
Selling to Companies
Sales at Events
Selling to People
Launch: 30-Day Countdown
Overview of Launch Countdown
Launch Mindsets
By Channel: Most-Important To-Dos
Week-by-Week: Checklist
After Launch
Introduction to Post-Launch Strategy
The First 3 Months
3-9 Months Out
Ongoing Sales to Infinity!
The Insider’s Guide to Finding Speaking Opportunities That Will Say Yes!
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